You also have the option to exclude audiences with certain attributes that aren’t relevant to you.īefore you save your ad campaign, make sure you enable audience expansion so LinkedIn can expand and engage a new audience with your ad campaign. You can even select multiple attributes at a time to further narrow down your targeting. You have several targeting options for LinkedIn ads–whether you want to target people based on location, industry, company size, education, job function or skills. Make sure you have a clear idea of what kind of people you want your ad to reach. You can’t run a successful ad unless you’re targeting the right people. If you’re an employer that’s advertising for an open position, you also have the option to set an objective to promote job opportunities. At this stage, you can set the most relevant objective for a particular LinkedIn ads campaign. LinkedIn advertising gives you several objectives to choose from for three different stages of the sales funnel–awareness, consideration and conversions.
Do you want more people to become aware about your business? Perhaps you want to attract more website visitors. Next, choose the objective for your ad campaign. If you’re running ads on behalf of a business, link your campaign with a LinkedIn page. The LinkedIn ads manager is where you can manage your LinkedIn advertising campaigns.īefore you get started with Campaign Manager, you need to create a LinkedIn account if you don’t have one yet it takes just a few seconds to create one.Įnter your account name and select your currency. Start by signing into the LinkedIn Campaign Manager. How to get started advertising on LinkedIn Using the LinkedIn ads campaign manager Best practices for LinkedIn advertising.Measuring the success of your LinkedIn ad campaigns.Choosing the right LinkedIn ad types for your campaign.How to get started advertising on LinkedIn.In this guide, we’ll dive into LinkedIn advertising, discussing everything from the different ad formats available, to creating a target audience, to measuring the success of your campaigns. While organic content is still the heart of any LinkedIn marketing strategy, running ads can help amplify your content’s reach and impact. The platform has over 810 million users, with 65 million of them in decision-making positions. LinkedIn ads are a powerful tool for all kinds of businesses.
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